I was just reading a report on Real Estate Tech Trends. It contains lots of interesting information but I thought the following graph was particularly important. It shows the different aspects of the Real Estate marketing mix that consumers find the most useful. Top of the list is photos followed closely by detailed property information.
This got me thinking – how does the MA Properties Online approach to online marketing match up to “what buyers like”? Turns out very closely indeed.
Here’s the property website that we produce for all homes we market irrespective of price. The top part of the page shows information on the property including photos, a video based virtual tour and detailed information on the property.
The lower part of the page details information on the property surroundings including interactive maps of public transport, town schools and neighborhood Walk Score Information. In addition, the floor plan, plot plan and any property disclosures finish the detailed property information.
The final piece on the property website is detailed statistical information – this is on the “what buyers want” list as “comps”, experience shows that the comprehensive information we provide gives prospective buyers information on how the real estate market is performing in a range of potential towns and gives then confidence when making an offer on a property.
A wealth of information for over 40 towns (and a lot more information on buying/selling) can be found on our website www.mapropertiesonline.com (or if you’re on your smartphone – mobile.mapropertiesonline.com) and if you have any questions do not hesitate to contact us.